How to assess and respond to potential bad press

Tips shared are based on the book “Navigating Disruption: Media Relations in the Digital Age” (Photo adapted from Nijwam Swargiary on Unsplash)

One tenet of news reports is in reflecting the viewpoints of key opinion leaders (KOLs), organisations, and the man on the street. These voices build a narrative of how things are like. These stories shape public opinion and they can affect the reputation of all stakeholders who are quoted.

Thus, for many organisations, the opportunity to speak to journalists is both welcomed and…