How to tell stories on social media

  • TikTok is a short-form video platform allowing for clips up to 60s, known for a large Gen Z usership.
  • Facebook and Twitter started out as textual platforms, but they’ve grown to incorporate memes and videos.
  • Facebook is sort of the ubiquitous platform with almost everyone on it these days, but active usership is largely among millennials
  • Twitter is popular for journalists and for developing news updates
  • Instagram is a photo-heavy platform and, with IGTV, it has incorporated longer form videos.
  • Snapchat had pioneered ephemeral storytelling — posts that become accessible after a short period. Its popularity seems to have waned after Facebook and Instagram came up with the ‘stories’ function
  • YouTube is also quite ubiquitous and tends to work best for longer video viewing

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VoidDeck Media (VDM) is a digital magazine covering mediapreneurship and the creative community in Singapore: voiddeckmedia.com

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VoidDeck Media

VoidDeck Media

VoidDeck Media (VDM) is a digital magazine covering mediapreneurship and the creative community in Singapore: voiddeckmedia.com